Looking for new markets to promote your fitness business?
Tired of members not renewing their memberships?
Frustrated that only a small pool of 10-15% of the population attend fitness centres?
Looking for new additional income streams?
Does it concern you that only 10% of your members are over 50 years of age and that you are missing out working with those with special needs?
Does it bother you that more fitness centers and service providers are entering the marketplace while the market as a percentage of the population is still quite small and increasingly competitive?
Finally, there is a solution to these problems and it is right under our noses!
Did You Know?
- More people die globally from sedentary lifestyle related illness than from car accidents, gun deaths, sexually transmitted diseases and drug overdoses combined (> 5,000,000 people).
- While more people globally are reportedly exercising more than ever, even in the most active countries less than 17% of the population is joining structured fitness programs, while in some Asian countries it is less than 5%.
- The adherence rate for sustaining an exercise program is less than 50% after the first year of membership while less than 40% of members use the fitness centre more than twice per week.
Being sedentary or inactive is not the same as too little physical activity or the absence of exercise.
Prolonged sedentary time is a health hazard even in those who exercise regularly for 30-60 minutes per day. It is possible to attend structured fitness sessions and still be regarded as sedentary.
Less than 10% of fitness centre members are aged 50 years + and 83% of fitness centre members are aged between 18-44 years. You might be missing out on the fastest growing sector in our society (> 60 years).
Our environment has changed so dramatically over the past 40 years that a single daily exercise session alone cannot overcome the unique problems of an ever-growing sedentary society.
Sedentary populations can experience “exercise resistance” or contamination after a combination of a single bout of exercise and sitting the rest of the day. Fitness centre members do not gain the full benefit of their exercise session if they continue to be sedentary for the majority of the remaining day.
The greatest gains in health and fitness occur in those people who progress from being sedentary/unfit to moderately fit.
It is not necessary to participate in extreme fitness activities to receive significant health benefits.
NEAT is Non Exercise Activity Thermogenesis and is the low to moderate intensity energy expended in everyday activities outside of a fitness program and has the potential to burn approximately 2,000 kcals per day!
In the fitness industry there is little respect for exercising at low to moderate levels of intensity (2-6 METs). Most fitness centre programs are performed at late moderate to vigorous to high intensity levels (8-12 METs).
Currently the fitness industry uses external motivational strategies to motivate clients to maintain their exercise habit, while the greatest success appears to occur with internal self-determination methods.
There is no physical activity “safety net” alternative for: clients who drop out of an exercise/fitness program, clients looking for an alternative to the exercise program, yo-yo clients who continually come and go from an exercise program, the “sedentaries” (obese, overweight, older client, disabled, chronic diseases and unfit) who suffer from inflammation and as a consequence are unable to maintain the intensity required in many formal fitness programs.
It only takes a 5% reduction in body weight to see improvements in health and wellbeing.
It is possible to be metabolically healthy at any weight.
If you find any of this information new, confronting and or informative then you should attend this presentation:
You can’t out train a sedentary lifestyle: Why exercise alone won’t save all of us
In this 90 minutes presentation Dr Paul will deliver evidence based information clarifying the differences between sedentarism, inactivity and physical activity and introduce a new physical activity model that will attract the rapidly growing sedentary market and people with special needs who were previously not interested in or able to access fitness activities.
You will leave this presentation challenging some of your own beliefs about health and fitness.
You will realise that physical activity alternatives outside of the current fitness model can potentially make a significant contribution to creating healthy lifestyle choices on a scale never previously thought possible in populations that previously would never have considered joining a fitness centre or sought a fitness service.
Dr Paul Batman
Dr Paul Batman has worked in health, fitness and sport for over 40 years. Currently, Dr Paul’s main area of research is in Inactivity, Sedentary Behaviour, Inactivity Physiology, Non Exercise Activity Thermogenesis (NEAT), Low Intensity Moderate Intensity Intermittent Transitions (L.I.M.I.I.T programming) and NEAT Fit, which is rapidly becoming a critical tool in the control of obesity, inactivity and chronic diseases.
Who should attend this presentation?
All health and fitness professionals including:
- Personal Trainers
- Group Exercise Instructors
- Pilates Instructors
- Fitness Centre Managers
- Administrative, Sales and Marketing staff
- Program Coordinators
- Massage Therapists
- Yoga Teachers
- Medical Practitioners
- Nutritional Counsellors
And any other Allied Health Professionals who have an interest in Lifestyle Medicine and physical activity.
All Presentations are delivered on an on demand basis as Lectures, Workshops, Seminars, Staff Development Updates, Conference Presentations, Lunch..ed Presentations (lunchtime education hour), Public Forums, Gym Member time out (talks during the day) for Fitness Professionals, Health and Wellness Professionals/Advocates and the general public.
All presentations are offered individually (60-90 minutes) or any 2 presentations can be grouped to make a half-day workshop (3 hours) or any 4 grouped to make a full day workshop (6 hours).
All Movement with Purpose topics can be presented in any of the following forms:
Dr. Paul Batman, a gentleman and a scholar. It has been my pleasure and privilege to have worked with Paul developing an aqua fitness resource and conference paper (the physiological and biomechanical adaptations to exercising in water). His research was thorough and delivery outstanding. Paul excels in both science and… read more
Dr. Paul Batman has been a friend, colleague and mentor for many years. He has an unparalleled understanding of exercise physiology and anatomy and is one of the finest teachers I have had in my long career. He is incredibly hard working and a superb communicator. I cannot speak highly… read more
Paul Batman is one of most knowledgeable people I know in exercise science and an absolute gentleman and pleasure to work with. I would love to work with him again. read more
I have known Dr Paul Batman since 1993 where he was a Senior Lecturer whilst I was a student at UNSW studying Exercise Science. Clearly evident was Paul’s passion, professionalism and ease of ability to impart his significant exercise & fitness knowledge to his students. Paul was always interested in… read more
I have known Dr. Paul Batman for over 30 years. My first meeting with Paul was as one of his student at Rusden College, at the time perhaps Australia’s leading Physical Education Training Institution. Paul is passionate, caring and inspiring teacher who understands his craft deeply. He has a genuine… read more
I have known Dr Paul Batman for over 10 years. Paul has always been at the forefront of the fitness science industry. Whether it was lecturing at University of New South Wales, creating new research papers or driving new students through the Institute. Paul has always been extremely passionate and… read more
I feel very fortunate to have had Paul as a lecturer & instructor during my professional progression in the Australian Fitness Industry. Paul is truly an expert of his field of exercise physiology but more than that Paul is absolutely passionate about the content he is presenting. A great skill… read more
I had the pleasure of working alongside Paul at the University of NSW at Oatley a few years ago. Paul is knowledgeable, professional and highly regarded by his students and fellow faculty members. I have no hesitation in recommending Paul.
Paul is one of the most professional people I know in the health and fitness industry. His knowledge is surpassed only by his ability to relate to people across the board. One of the most “real” people out there in our industry.
Paul is one of the most knowledgeable people I have encountered in the Fitness Industry.. and a really nice guy as a bonus. Clive Rodell. read more
Dr Paul Batman is without doubt one of the most knowledgeable and well respected health and fitness educators Australia has produced. I would have no hesitation in recommending Paul for any venture or opportunity for which his qualification and experience are suited. Best Wishes Paul Wright read more
Dr Paul is one of the true gentlemen of the industry. He has a great set of values and work ethic that supports his success in educating others and in building a quality education business. Anytime with Paul is time well invested. Scott Krywulycz read more
Exemplary leader in coaching and health.