Services

• Looking for new markets to promote your fitness business?




• Tired of members not renewing their memberships?




• Frustrated that only a small pool of 10-15% of the population attend fitness centres?




• Looking for new additional income streams?




• Does it concern you that only 10% of your members are over 50 years of age and that you are missing out working with those with special needs?




• Does it bother you that more fitness centers and service providers are entering the marketplace while the market as a percentage of the population is still quite small and increasingly competitive?

Finally, there is a solution to these problems and it is right under our noses!

Did You Know?

• More people die globally from sedentary lifestyle related illness than from car accidents, gun deaths, sexually transmitted diseases and drug overdoses combined (> 5,000,000 people).
• While more people globally are reportedly exercising more than ever, even in the most active countries less than 17% of the population is joining structured fitness programs, while in some Asian countries it is less than 5%.
• The adherence rate for sustaining an exercise program is less than 50% after the first year of membership while less than 40% of members use the fitness centre more than twice per week.

Being sedentary or inactive is not the same as too little physical activity or the absence of exercise.

Prolonged sedentary time is a health hazard even in those who exercise regularly for 30-60 minutes per day. It is possible to attend structured fitness sessions and still be regarded as sedentary.

Our environment has changed so dramatically over the past 40 years that a single daily exercise session alone cannot overcome the unique problems of an ever-growing sedentary society.

Sedentary populations can experience “exercise resistance” or contamination after a combination of a single bout of exercise and sitting the rest of the day. Fitness centre members do not gain the full benefit of their exercise session if they continue to be sedentary for the majority of the remaining day.

The greatest gains in health and fitness occur in those people who progress from being sedentary/unfit to moderately fit.

It is not necessary to participate in extreme fitness activities to receive significant health benefits.

In the fitness industry there is little respect for exercising at low to moderate levels of intensity (2-6 METs). Most fitness centre programs are performed at late moderate to vigorous to high intensity levels (8-12 METs).

Currently the fitness industry uses external motivational strategies to motivate clients to maintain their exercise habit, while the greatest success appears to occur with internal self-determination methods.

There is no physical activity “safety net” alternative for: clients who drop out of an exercise/fitness program, clients looking for an alternative to the exercise program, yo-yo clients who continually come and go from an exercise program, the “sedentaries” (obese, overweight, older client, disabled, chronic diseases and unfit) who suffer from inflammation and as a consequence are unable to maintain the intensity required in many formal fitness programs.

If you find any of this information new, confronting and or informative then you should attend this presentation:

You can’t out train a sedentary lifestyle: Why exercise alone won’t save all of us

In this 90 minutes presentation Dr Paul will deliver evidence based information clarifying the differences between sedentarism, inactivity and physical activity and introduce a new physical activity model that will attract the rapidly growing sedentary market and people with special needs who were previously not interested in or able to access fitness activities.

You will leave this presentation challenging some of your own beliefs about health and fitness.

You will realise that physical activity alternatives outside of the current fitness model can potentially make a significant contribution to creating healthy lifestyle choices on a scale never previously thought possible in populations that previously would never have considered joining a fitness centre or sought a fitness service.